John Monash Science School

The John Monash Science School (JMSS) is a 20 million dollar initiative by the Victorian Government to provide innovative education focussed on Science, Mathematics and associated technologies. The vision for JMSS is to become a nationally and internationally recognised centre for excellence in innovation research-based teaching and learning.

In collaboration with the Victorian Government, Porter Novelli and the JMSS steering committee, Qualia Creative developed the corporate identity system and promotional collateral for the institution.

At the commencement of the design, JMSS was just a vacant car park on the grounds of Monash University. So to provide personality to this institution, which was yet to exist, was the initial challenge embraced. 

THE DESIGN BRIEF
To develop a brand and corporate identity that communicated the virtues of JMSS. The design needed to communicate the notion of innovative pedagogy, while still referencing a traditional and established aesthetic. It was important that the design had potential to evolve to suit the organisation's future needs. 

THE PROCESS
The development of JMSS was directed by a steering committee. As there was many different stakeholders, it was important that everybody had a clear understanding about what the project's objectives and proposed outcome were. To facilitate this we developed a series of Mood Boards to encourage discussion and ideation amongst the committee. 

The below shows some of the initial Mood Boards that were developed to encourage discussion and ideation amongst the committee:

Taking the inferences from the collaborative meeting we developed a series of designs that explored the various concept directions that the brief could take. From these concepts and their subsequent refinement, a marque was produced that communicated the idea of networks as a lateral, multi-layered entity. The interconnecting lines form a globe to reference the internationally focussed curriculum, while also suggesting that students may walk their own path and not be confined to a ridged form of pedagogy.

Typographically, the serif typeface Requiem was used to provide an authoritarian counter-point by suggesting tradition, stability and security. This was supported by the san-serif face Gotham to extend the elements of typographic style.

Final stacked logo:

The below shows the composition architecture of the brandmark and logotype:

The CMS website developed for John Monash Science School:

Various promotional collateral developed for the John Monash Science School:

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