Mimco Christmas Catalogue 2009 - Australia (Spring/Summer) & UK (Autumn/Winter)
Take a peek behind the scenes into a solid few weeks of craft at Qualia. Inspired by Dave's earlier work with paper illustration, we developed things further introducing aerosol and getting technical making paper wings and models of animals.
The process began with deconstructing found imagery and breaking out some fresh scalpel blades. The approach stemmed from earlier image-making, incorporating actual accessories (mainly necklaces and earrings) into the portraiture compositions.
We had a great time spraying punchy colours onto the delicate cut-out compositions, watching them transform into brightly coloured landscapes.
We were really aiming to communicate the tactility of the artwork throughout the catalogue; allowing the fragile beauty of the handmade illustrations to complement the accessories. We like to use our hands as much as possible to add an intimacy to the work that can't really be achieved using computers alone.
The theme for Mimco's Christmas this year was Souvenir Delerium. We took this and ran to a fantasy land of sparrows, wolves, frogs and abstract forms. Resulting in richly layered, brightly coloured paper landscapes (real and imagined) of people wearing, carrying and seeing beautiful things.
To view the final catalogue design, please follow this link.