Myer Spring/Summer 09/10 Launch
Take a closer look into the creative process of some of the work done at Qualia, in this case the Myer Spring/Summer 09/10 launch held at Sydney's Carriage Works in August 2009.
Below details the creative process from concept to completion.
Conceptual development began with tests in coloured resin.
Coloured graphic elements were further explored in handmade forms.
The Venue - Carriage Works
The process of making the imagined real.
To view the official video of the event, please follow this link.
To view the final stage design, please follow this link.
Art Direction: Gloss Creative
Event Production: Rizer
Design: Qualia Creative
Finished Art: Kimberley Moore
Key Photography: Jennifer Hawkins photographed by Gary Heery at Sun Studios in Sydney
Artwork Photography: Marcel Aucar
Event Photography: Gabriel Coffey, Rocket Mattler
Documental Photography: Simon Hayward