Qualia Creative is a design agency that develops engaging, lasting communication solutions through considered, strategic thinking. We cultivate a responsive working relationship with our clients by bringing a combination of experience, knowledge and sensitivity to realising project outcomes.
Our name is Qualia. It is inspired by a philosophical concept. The concept focuses on the qualities of subjective experiences. These qualities include the color of the sky, the flavor of coffee, and the excitement in a theater lobby. We understand that our clients sell more than just products, places, or services. What they truly offer is the value those things represent to the buyer.
We make brands that embody emotions such as happiness, success, beauty, peace, memories, and dreams for the future. This is achieved through design, planning, and storytelling. Our work benefits from these connections. They help increase brand value and generate returns for the organizations they belong to.
Designing content for different communication channels like digital platforms, print materials, videos, signage, and visual merchandising can be difficult. Each channel requires unique considerations and strategies. It can be challenging to create cohesive and effective designs that resonate with the target audience. Balancing the needs and constraints of each channel adds complexity to the task.
We start by discussing with our clients to learn about their needs. We also explore how we can enhance their brand and communicate their story through different methods. We develop close, direct, relationships with your key creative and management staff to enable efficient communication and updates at each stage of every project, and so the finished work reflects a deep understanding of your organisation, its offering, and its audience.
Over more than 20 years in the business, we’ve developed an exceptionally broad portfolio of clients and experience.
We have particular areas of specialty in:
– Brand audits & research –
– Brand and marketing strategy –
– Brand identity & logo development –
– Graphic design & visual assets –
– Copywriting & tone of voice –
– Publication & collateral –
– Websites & apps –
– Social media & content marketing –
– Photography & video –
– Brand guidelines –
– Project management & production liaison –
Brand design and collateral
A brand that communicates quality and evokes cherished emotions adds measurable value to your organisation. We’re adept at crafting appealing visual identities and the messages that go with them, and in working to give form and voice to established brands. Across clients in a range of industries, we have particular strengths in working on the presentation and marketing of fast-moving consumer goods, commercial and residential property, and land development.
Property marketing and place branding.
Appealing brands for built and natural environments need a visual character that communicates the spirit of a place and its connection to identity, experience, and emotion. Our deep experience in creating design work for marketing property and land extends to developing stories and designs that add meaning and value to all kinds of places—from homes and offices to landscapes and locales.
Education and learning platforms.
Appealing visuals and thoughtfully designed user experiences make learning more compelling and effective. We have extensive expertise in the development of online learning environments and training modules, including internal training platforms for banks, big business, and universities and vocational colleges.
Cultural identity and environmental graphics.
Galleries, theatres, catwalks, and events all gain a sense of occasion from great design that imbues them with a memorable and skilfully executed visual idea. We conceive and implement design concepts for these settings along with retail and hospitality spaces and even wayfinding and environmental graphics for transport hubs, event venues, and other major buildings.
Our expertise begins with in-depth brand audits and research, providing the foundation for crafting a robust brand and marketing strategy. We excel in creating unique brand identities and logos, ensuring your visual representation is both compelling and memorable. Our team of creatives produces striking graphic design and visual assets, while our copywriters develop a distinct tone of voice that resonates with your audience. We design engaging publications and collateral, and build user-friendly websites and apps that enhance your digital presence. Our expertise extends to social media and content marketing, leveraging these platforms to amplify your brand’s reach. Our professional photography and video services bring your brand’s story to life, capturing the essence of your properties. We provide comprehensive brand guidelines to maintain consistency across all channels. With our exceptional project management and production liaison, we ensure a seamless execution of your marketing strategies. Partner with us to transform your brand and drive success in the competitive property development market.
