Melbourne Spring Fashion Week (MSFW)
Business Series 2011 – Set Design
The appearance of the fashion retail landscape is changing. New technologies, international competition and an increasingly internet savvy and skeptical consumer are influencing the how fashion is produced and consumed. Traditional "bricks & mortar" retails stores are experiencing erosion of their market share to online entities. This set design portrays this developing paradigm through a deconstructed cube. The structure itself is representational of traditional retail and established business structures, while the state of deconstruction and the glowing bricks represents the shift away from these traditional ‘bricks and mortar’ approach to a physically intangible online and electronic business structure.
These prisms are configured into a dynamic composition that represents a state of flux and evolution and may be seen both as eroding and growing.
Guest speakers during the series included:
Erik Lavoie – VICE Executive, VICE Magazine (US)
Lucy Feagins – Writer & design blogger, The Design Files (AU)
Billie Iveson – RUSSH Magazine (AU)
Mike Barry – Head of Sustainable Business, Marks & Spencer (UK)
John Condilis – Managing Director, Nobody (AU)
Edward Church – Creative Director, TCH Group (UK, FR)
Thibaud Cau-Cecile – Creative and Managing Director, The Wearers Right (AU)
Alasdair MacKinnon – Designer Consultant, orangechairs for Otto and Spike (AU)
Click here to view a 360 degree panoramic of the set