Influences

If you believe in serendipity, you'll understand why I felt when I sat down with the Qualia Creative team recently, that I was meant to meet them. After checking out their rich and diverse portfolio of work I realised I've been a long time fan of QC's using many of their creative projects as inspiration to adorn my own mood boards.

As fate often has it, I began to hear more about QC this year with my work at Melbourne Spring Fashion Festival when I heard QC were doing the sets for the breakfast business series, I thought I must meet the creative's behind this studio.

Having worked with and interviewed many creative agencies, I am always interested to see the studio space that enables these minds to take flight and QC's is by far one of my favourite. Equal parts New York starving artist loft and contemporary light filled studio; this space has creativity oozing from its pores.

When chatting with the team, a great sense of irony, humour and analytical musings pepper the conversation, which is evident when you read their 2010 portfolio. A favourite piece I shall quote is the below:

Qualia Creative is a brand identity and graphic design agency. (A bizarre life form known for its proud mating displays of ironic facial hair and thick-rimmed glasses. Lacking the necessary physical attributes required for hunting, these strange creatures are dependent on other businesses for their own survival.)

So I talked all things design, Melbourne, fashion, retail and visual stimulation with the QC team which comprises of David Gill – DG (Managing Director), Dave Smith - DS (Creative Director) and Brett Hamm – BH (Research & Copywriting).

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