This identity was created for a new premium brand called Tequila Tromba. The Spanish word "tromba" translate as "downpour, cloudburst" and it is the seasonal rain that nourishes the agave plant from which tequila is made. The weather event is represented by the cloud marque, which is supported by a beautifully cut typeface called Lagarto which was sourced from the Kimera Type Foundary in Mexico City.