Your brand is more than a logo, and more than the name of your company. Your brand is the feeling you inspire when people see your products or think of your company, and what makes you a distinct and crucial part of a community.

Branding & Graphic Design

At Qualia Creative, we are in the business of creating excellent branding and design that is also collaborative with your team, to ensure ownership of the end products. Whatever your branding needs, be it strategy and competitive audit, identity and logo design, graphic design, advertising, copy, or style guides, Qualia has both the depth and breadth of resources to accomplish your needs quickly while allowing your team ownership over the process throughout. Indeed, our desire to ensure that your company’s voice is heard is something we hold central to our process, and it has not gone unnoticed. As AXF Marketing remarked after the completion of their project, “What made us most satisfied with [Qualia] is the fact that they listen to us—which is missing from so many marketing and branding companies nowadays—and are able to provide the best solution to accommodate our requirements.”
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In 2012, Forbes published an article about the importance of branding by Scoot Goodson, who wrote, “Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility, and experience.” In other words, a company’s brand is its most valuable asset, and indeed its value is often cited on companies’ balance sheets. Since the publishing of this article, the importance of branding and its methods has only continued to grow. And Qualia has adapted.

In addition to offering in-depth research into communication and brand analysis, emerging trends, and new visual techniques, Qualia also prioritises the science of branding and employs a conceptual research advisor with an academic background in social theory. The result is a clear and concise branding and design plan informed by social science that strategically achieves the desired objectives of your team and effectively communicates your identity to your desired audience. No fuss, no visual clutter. We cut through the noise with a clear and distinct voice for your message. Show less…

Qualia Portfolio 2016

Download our latest portfolio to get in-depth case studies of our work and methodologies.