Lee Jeans

Visual merchandise for Lee

The Lee brand arrived on the sunny shores of Australia in September 1973, bringing iconic American style to the denim loving hipsters of the 70’s.

Today Lee has defined a unique place within Australia, moving with progressive trends in music, fashion and pop culture to emerge on the scene with its own new interpretations

The Brief

Develop arresting display to draw people into the store on the visually saturated retail stretch of Melbourne’s Bourke Street mall. Street mall.

The Result

Core brand themes were reinterpreted in a kinetic sculptural display. Structurally, a nod to roulette, Vegas, and the transferral of its implied associated lifestyle.

Visual merchandise | Lee, Melbourne, Australia
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Visual merchandise | Lee, Melbourne, Australia

Visual merchandise | Lee, Melbourne, Australia
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Visual merchandise | Lee, Melbourne, Australia

Visual merchandise | Lee, Melbourne, Australia
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Visual merchandise | Lee, Melbourne, Australia

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