Sportsgirl

Visual merchandise for Sportsgirl

Visual merchandise installation for Sportsgirl’s flagship store in Bourke Street, Melbourne.

The first Sportsgirl stores were opened in 1948 in Melbourne, as a younger, more fun alternative to the more conservative sister label Sportscraft. Since that time, the Sportsgirl brand has grown from a few boutique stores to a major Australian fashion brand.

The Brief

Entice people into Sportsgirl’s flagship store in Bourke Street, Melbourne with an engaging art installation.

The Result

An intricately layered three-dimensional construct celebrating the target demographic lifestyle. The window period was Summer, so theme’s of outdoor music festivals were represented. Every festival in the Australian Summer was visually represented.

Installation | Sportsgirl, Melbourne, Australia
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Installation | Sportsgirl, Melbourne, Australia

Installation | Sportsgirl, Melbourne, Australia
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Installation | Sportsgirl, Melbourne, Australia

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Installation | Sportsgirl, Melbourne, Australia
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Installation | Sportsgirl, Melbourne, Australia

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